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PRIVACY POLICY


The company HELLENIC BREWERIES OF ATALANTI SA, based in Greece (KIPARISSI FTIOTIDAS, 35200, ATALANTI, GREECE), with VAT no.

EL094223537), (hereinafter “the Company” or “we”) respects the privacy of your personal data and complies with applicable national and European legislation on personal data protection, including Regulation 2016/679 (GDPR), and Law 4624/2019, as supplemented by relevant provisions of current national and European legislation.


This Privacy Policy explains how we collect and use the information of users when

visiting or using our application (the “Application”). This Application is addressed to our clients who already maintain a business relationship with the Company (“users” or “you”). By accepting this Privacy Policy, by ticking the corresponding box in the Application or through any similar means, you give your explicit consent to the collection, processing, and transfer of your personal data for purposes related to the use of the Application, as detailed below.


  1. Contact Details of the Data Controller

    The Company is the controller of your personal data. You can contact us via telephone, email, or post. The contact details are as follows:


    Company Details


    Hellenic Breweries of Atalanti

    Kiparissi Ftiotidas, 35200, Atalanti, Greece VAT NR.: EL094229537 TAX OFFICE: LAMIAS

    PHONE: (+30) 22330 97555, (+30) 210 6898520

    Email: info@eza.gr

  2. Information We Process and Why

    1. User Account Information


      We process your name, contact details (email, telephone), and username to activate your user account in the Application. This information is linked to data already available to us in the context of our business relationship, such as identifiers, previous purchase history, and any special offers agreed upon between you and the Company.


    2. Usage Data


      We collect information about how you use and interact with the content of the Application, including data on the products or categories you frequently browse or order. This processing is exclusively for internal commercial purposes, helping us improve our activities and enhance the overall performance of the Application.


    3. Personalized Offers

      With your consent, we use your order history and the usage data mentioned above (Section 2.2) to suggest new offers related to the products you previously selected.


    4. Notifications and Reminders


      With your consent, we may process your contact details to send notifications regarding new offers or to remind you to complete an action (e.g., finalizing an order).


    5. Rewards and Discounts


      The Application processes data related to rewards you are eligible for, your requests to claim such rewards, and the orders linked to their redemption. Specifically, this involves processing the redemption of discount coupons.


    6. Access Permissions


      When installing and using the Application, you may be asked to allow access to your device’s location, storage, camera, microphone, and call system. Granting such access is necessary for the proper functioning of the Application. For instance, location access ensures that the images submitted to verify eligibility for rewards originate from your registered store. Such access is essential for fulfilling the contractual obligations of this Agreement.


  3. Legal Basis for Data Processing

    Creating a user account is voluntary and based on your consent. However, it is necessary for claiming the rewards you are entitled to under our agreement. Similarly, receiving notifications or personalized offers depends on your consent, which you can withdraw at any time without affecting the lawfulness of processing prior to withdrawal.


    Certain information, such as your name, address, telephone number, email, and purchase history, is processed when you purchase products directly from the Company or third-party wholesalers. This processing is necessary to fulfill our contractual obligations and comply with applicable legal requirements.


    Processing data related to your interactions with the Application is carried out for the legitimate interests pursued by the Company.


  4. Purpose of Data Processing

    Your personal data may be processed for one or more of the following purposes:


    -To create your user account.

    -To enable access to rewards, discounts, and digital coupons for product orders from independent wholesalers.


    -To fulfill contractual obligations.


    -For internal commercial purposes.


    -To suggest offers agreed upon as part of our business relationship.


    -To inform you about new offers.


    -To recommend products based on your purchase history.


    -To comply with applicable legal obligations.


  5. Retention Period of Your Data

    1. Account Data


      We retain your account information for as long as you wish to use the Application. You may request the deletion of your account at any time by notifying the Company.


    2. Transactional Data


      Information collected during our business relationship is retained for as long as necessary to fulfill contractual obligations, comply with legal requirements, and protect the Company’s legal rights.


    3. Historical Data


      Order data related to your activities with wholesalers may also be used for purposes such as renewing collaborations or sending customized offers based on your activity.


  6. Data Recipients

    The Company may share your personal data with providers of technical support services for the Application when such processing is strictly necessary for the performance of their tasks.


    Additionally, we may disclose personal data to comply with applicable laws, regulations, or legal processes, or to respond to government or regulatory requests.


  7. Transfer of Data Outside the EU

    All personal data processing is conducted exclusively within the European Economic Area (EEA).


  8. Your Rights

    Under the applicable legal framework for the protection of personal data, you have the following rights regarding your personal data:


    -The right to access, correct, or update your personal data at any time.


    -The right to data portability, allowing you to request and receive your personal data in a structured, commonly used, and machine-readable format, so that you can transfer it to another entity.


    -Subject to any lawful right of the Company to retain your data, or specific data, where necessary for the performance of our contract, compliance with the law, or the safeguarding of the Company's legitimate legal interests, you have the following rights:


    The right to object to or restrict the use of your personal data, the right to request the erasure of your personal data and in cases where the processing of your personal data relies solely on your consent, the right to withdraw your consent at any time, without any negative consequences for you.


    -You have the right to lodge a complaint with the Hellenic Data Protection Authority (HDPA) regarding issues related to the processing of your personal data. For more detailed information, you can visit their website at www.dpa.gr.


  9. Updates to the Privacy Policy

    Any changes to this Privacy Policy will be posted on the Website. Changes will take effect immediately upon posting, without prior notice. We encourage you to periodically review the Website for updates.


  10. Contact Information

    For any questions or concerns about data processing, please contact us:


  11. Data Security

    We prioritize the security of your personal data and implement technical, administrative, electronic, and physical safeguards to protect against loss, unauthorized access, misuse, and improper disclosure. The Application uses SSL Certificates, and data is stored on secure servers in safe facilities.


  12. Governing Law and Jurisdiction

Any disputes arising from or relating to this Privacy Policy shall be resolved through amicable negotiations. Failing this, the Greek Courts, specifically those of Athens, shall have exclusive jurisdiction, which you irrevocably recognize.